Willow & Ash
Client
Willow & Ash Organics
Type
Branding
Date
Introduction
Willow & Ash Organics built a loyal following with their handmade skincare. Known for natural ingredients and small-batch care, the brand had strong roots in authenticity. The project focused on evolving their identity to match a growing, design-conscious audience.
Problem
The existing identity felt rustic and unpolished. While it connected with early customers, it no longer reflected the brand’s quality or ambitions. Willow & Ash needed a look that balanced natural roots with a refined, modern edge.
Solution
We introduced a clean, minimal system with soft organic tones and elegant typography. Packaging and digital touchpoints were redesigned for consistency and sophistication. This shift allowed Willow & Ash to grow in both retail and online markets.
Visual Credits:
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